We care about your privacy—and we want you to understand how your data is used. This page explains what we collect, why we collect it, how we keep it safe, and the choices you have.
Who we are (data controller)
Beautyarmy is the data controller for personal data processed via our website.
Contact: solutionstream99@gmail.com
Website: https://beautyarmy.co.uk/
If you need this policy in a different format for accessibility, let us know.
The short version
- We only collect what we need to operate our site, respond to you, and improve our content.
- We do not sell your personal data.
- You’re in control—opt out of marketing anytime and exercise your privacy rights by contacting us.
What we collect
We collect information in three main ways:
- Information you provide
- Contact details you send us (e.g., name, email) when you email or use forms
- Newsletter preferences (if you subscribe)
- Comments, reviews, or other content you submit
- Order details if we ever offer purchases (e.g., shipping info; card data is handled by our payment processor, not stored by us)
- Information collected automatically
- Technical data: IP address, device type, browser type/version, operating system, approximate location (country/region)
- Usage data: pages viewed, time on page, referring URL, clicks and scrolls
- Cookies and similar technologies that help our site function, remember preferences, measure performance, and (if used) support advertising or affiliate tracking
- Information from partners (where applicable)
- Analytics providers (e.g., website analytics tools)
- Email service providers (for newsletter delivery and performance)
- Affiliate networks or ad partners that let us know if a link on our site led to a purchase
We do not intentionally collect special category data (e.g., health data). Please don’t share sensitive information in contact forms or comments.
Legal bases we rely on (UK/EU/UK GDPR)
- Consent: for newsletters, non‑essential cookies, and certain marketing activities
- Contract: to provide services you request (e.g., processing an order, if offered)
- Legitimate interests: to operate, secure, and improve our site; to understand what content is helpful; to prevent fraud and abuse
- Legal obligation: where we need to comply with the law or regulatory requirements
How we use your information
- Provide and maintain the website and its features
- Respond to questions, requests, and support inquiries
- Send newsletters or updates if you’ve opted in (you can unsubscribe anytime)
- Analyse site performance and improve content, navigation, and user experience
- Keep the site secure, detect/prevent fraudulent or abusive activity
- Run promotions or surveys (if offered) and measure their effectiveness
- Comply with legal obligations and enforce our Terms
We do not use your personal data for automated decision‑making that produces legal or similarly significant effects.
Cookies and similar technologies
Cookies are small files placed on your device. We use:
- Essential cookies: required for core site functionality and security
- Performance/analytics cookies: help us understand traffic and improve the site
- Functional cookies: remember your preferences
- Advertising/affiliate cookies (if used): measure campaigns, track referrals, and attribute commissions
Your choices:
- Manage cookies via your browser settings (e.g., block, delete, or limit cookies)
- Use our on‑site cookie preferences (if available) to opt in/out of non‑essential cookies
Note: Blocking certain cookies may impact site functionality. For general guidance, visit resources like allaboutcookies.org.
Sharing your information
We share personal data only when necessary:
- Service providers acting on our behalf (e.g., hosting, analytics, email delivery, security, content moderation, payment processing)
- Affiliate or advertising partners (if used) for link attribution and campaign measurement
- Professional advisors and legal authorities when required by law or to protect rights, safety, or security
- With your consent, or when you ask us to share it
All service providers are required to handle your data securely and only for the purposes we specify.
We do not sell your personal data.
International transfers
Some providers may process data outside the UK/EEA. When transfers occur, we use appropriate safeguards such as Standard Contractual Clauses (and the UK addendum/IDTA where applicable) or rely on adequacy decisions, and we assess the level of protection required by law.
How long we keep your data
We keep personal data only as long as needed for the purposes above, including:
- Communications: until we’ve resolved your request and for a reasonable period to manage follow‑ups
- Newsletter data: until you unsubscribe or we remove inactive subscribers
- Analytics data: retained according to our analytics tool settings and business needs
- Legal, accounting, or reporting requirements: as required by law
When data is no longer needed, we delete or anonymise it.
Your rights (UK/EU)
You can:
- Access a copy of your personal data
- Correct inaccurate or incomplete data
- Erase your data (in certain circumstances)
- Restrict or object to processing (including direct marketing)
- Withdraw consent at any time, where processing is based on consent
- Port your data to another service (where applicable)
To exercise your rights, email solutionstream99@gmail.com with “Privacy Request” in the subject and tell us what you’d like to do. We may ask for information to verify your identity. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local authority.
ICO contact: ico.org.uk | 0303 123 1113
If you are outside the UK/EU, your rights may vary depending on your local laws.
Security
We use reasonable technical and organisational measures to protect personal data (e.g., HTTPS encryption, access controls). No system is 100% secure, but we work to prevent unauthorised access, disclosure, alteration, or loss.
Children’s privacy
Beautyarmy is for adults and teens 16+. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, contact us and we’ll delete it.
Links to other websites
Our site may link to third‑party websites. We don’t control their privacy practices. Please review their policies before sharing personal data.
Affiliate links and recommendations
We may include product recommendations and affiliate links. If you click and purchase, we may earn a commission at no extra cost to you. Affiliate partners may use cookies or similar tech to attribute sales. This policy applies to our handling of your data; partners’ policies apply to theirs.
Changes to this policy
We may update this Privacy Policy from time to time. We’ll post the new version here and update the “Last updated” date. Your continued use of the site means you accept the revised policy.
Contact us
Questions, requests, or concerns about your privacy?
Email: solutionstream99@gmail.com
Website: https://beautyarmy.co.uk/